Manhattan | URGE

The Manhattan Collection represents a sophisticated fusion of high street style, meticulously curated to bridge the elegance of classic womenswear with the dynamic energy of contemporary streetwear. This collection is a deliberate exploration of contrasts, where refined silhouettes and traditional fabrics are juxtaposed with urban-inspired details and innovative design elements. We aimed to capture the essence of Manhattan's diverse fashion landscape, drawing inspiration from its iconic architecture, vibrant street culture, and the effortless chic style of its residents. Each piece within the collection is thoughtfully crafted to provide a versatile wardrobe, allowing for seamless transitions from day to night. Expect to see tailored pieces reimagined with modern twists. The use of premium materials ensures both luxurious comfort and enduring quality, while the attention to detail reflects a commitment to impeccable craftsmanship. The Manhattan Collection ultimately embodies a confident, contemporary aesthetic, designed for the modern woman who effortlessly navigates the intersection of classic and urban style.

Tokyo | URGE

The Tokyo Collection explores the Western fascination with traditional Japanese culture, translating iconic motifs and minimalist aesthetics into contemporary, commercially viable streetwear. This collection bridges cultural appreciation with modern design, resulting in a unique fusion of activewear classics and urban sensibilities. Key features include meticulously crafted rubber patch detailing, coordinated sweatshirt and sweatpant sets, innovative cuts and seam construction, and a refined neutral color palette dominated by sophisticated browns and beiges. The collection aims to capture the essence of Japanese minimalism while delivering a contemporary streetwear experience, appealing to a global audience seeking both style and cultural resonance.

Dimension | URGE

The Dimension collection created for the Urge brand speaks to the expectation and the desire for all the possibilities that exist in the future, after overcoming the pandemic, which places the customer before an infinity of possibilities, translating all their desire to live and achieve everything they were afraid of losing during quarantine. The metallic fabrics play with the dreamy side that this stressful period has awakened within us all, and also allude to the technological aspect of the pandemics - added to the sewn-on embroidered taffeta patches that bring internet programming codes, dialoguing with the importance of technology during this period.

This collection blends futuristic aesthetics with practical design elements. Windbreaker sets crafted from synthetic, high-tech fabrics, including a striking silver version, offer a unique tactile experience, prioritizing both style and comfort. Workwear-inspired twill pieces, such as a pocketed shirt and classic jogger pants, provide versatile options. The jogger pants feature a cotton-polyester blend to enhance color longevity. Double-sided cotton t-shirts in black and white showcase patch and silkscreen print applications, with neon yellow exposed seams adding a contemporary touch. These details reflect a commitment to quality, durability, and modern design.

Watch the campaign video: