Dimension | URGE
- Leandro Muradi
- 21 de jun. de 2021
- 1 min de leitura
Atualizado: 3 de mar.
The Dimension collection created for the Urge brand speaks to the expectation and the desire for all the possibilities that exist in the future, after overcoming the pandemic, which places the customer before an infinity of possibilities, translating all their desire to live and achieve everything they were afraid of losing during quarantine. The metallic fabrics play with the dreamy side that this stressful period has awakened within us all, and also allude to the technological aspect of the pandemics - added to the sewn-on embroidered taffeta patches that bring internet programming codes, dialoguing with the importance of technology during this period.
This collection blends futuristic aesthetics with practical design elements. Windbreaker sets crafted from synthetic, high-tech fabrics, including a striking silver version, offer a unique tactile experience, prioritizing both style and comfort. Workwear-inspired twill pieces, such as a pocketed shirt and classic jogger pants, provide versatile options. The jogger pants feature a cotton-polyester blend to enhance color longevity. Double-sided cotton t-shirts in black and white showcase patch and silkscreen print applications, with neon yellow exposed seams adding a contemporary touch. These details reflect a commitment to quality, durability, and modern design.
Watch the campaign video:






























































